REMEO GELATO WIN THE GROCER’S TOP CAMPAIGN 2016 FOR THE ICE CREAM TUBS CATEGORY WITH ITS VIDEO FEATURING BRITISH TENNIS NO.1 JOHANNA KONTA
Remeo Gelato is very proud to announce that it has been crowned the winner of The Grocer’s Top Campaign 2016 for the ice cream tubs category. The video, Remeo vs Johanna Konta: A Battle of Obsession, curated by Bompas & Parr and featuring the UK’s top-ranked woman tennis player, Joanna Konta, has replaced last year’s multi-national Häagen-Dazs’s Bradley Cooper campaign.
The Grocer’s annual awards celebrate the best campaigns from retailers and brand owners over the past 12 months. Winners have been selected by The Grocer’s editorial team and independent industry experts.
Both, Remeo and Johanna Konta, are #seriousaboutgelato and go to extreme lengths in the pursuit of perfection. Remeo’s mission is to deliver the Italian Gelateria experice in a jar and make Remeo the reference Gelato brand in UK. Johanna Konta, a self-proclaimed Gelato lover is always on the hunt for Italian artisan Gelaterias and became a Remeo Gelato brand ambassador last year.
Leaders in flavour-based experience design, Bompas & Parr comment: “Interpreting how Remeo Gelato could be reimagined in a film with Johanna Konta was a fantastic creative experience, fraught with challenges and sometimes extremely messy, but revealing an amazing alignment between her passion and principles and those of Remeo. It was such fun to work alongside Johanna, to see her prowess on court up close and see her adapt her technique for our unusual premise. We are phenomenally excited to share the video.”
Jacopo Cordero Di Vonzo, Co-founder and CEO of Remeo Gelato said: “I am delighted with this unexpected win, especially because of the nature of the video; it was very quirky and creative. We are on a mission to elevate Gelato beyond food, so our video has done something unconventional and original by mixing sport and food in a quirky and humorous way. We are very proud of this achievement particularly after last year’s ice cream category was won by such a big brand with a very different budget.”
>> READ THE ARTICLE HERE <<