Mirror | 23 August 2017



Cost of Britain’s favourite ice cream set to soar amid global shortage of key ingredient

Crops in Madagascar – which accounts for 70% of the world’s supply – have been devastated by a cyclone, sending prices sky high.

 

The cost of Britain’s favourite ice cream is set to soar amid a global shortage of vanilla.

For crops in Madagascar – which accounts for 70% of the world’s supply – have been devastated by a cyclone, sending prices sky high.

Big brands from Carte D’Or to supermarket own labels use Madagascan vanilla in their ranges but since Cyclone Enawo wiped out plantations, prices have rocketed 110% year-on-year.

Harry Rao of importers Vanilla Mart, Uckfield, East Sussex told trade magazine The Grocer: “The situation is getting worse.

“We’ve had some supply come through but it has taken much longer as the Madagascan government has been restricting the amount of vanilla that can leave the country at least until the next crop starts becoming available from October.”

Leeds based ice cream maker Northern Bloc which supplies the Co-op with its Madagascan Bourbon Vanilla Ice Cream said a price rise was on the cards.

Production manager Oscar Jedras said: “If shortages continue we may have to review prices.

“Because of our commitment to quality, we don’t use flavour drops, we have to use natural vanilla paste.”

And Jacopo Cordero di Vonzo, chief executive of luxury brand Remeo Gelato which supplies online store Ocado said: “We are assessing what to do.

“We’ve been affected by gigantic increases to such an extent we are reviewing whether to pull our vanilla flavour.”

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